Fried Feige and his bar Moondog, which mainly sells various kinds of whisky. [Photo/ Chen Yingying]
Fried is very proud of the whisky he holds in hand, whose price is at 200,000 yuan.[Photo/ Chen Yingying]
Fried(middle), Jimmy(right), and a friend of them(left) talked at a whisky party.[Provided to InKunming]
[InKunming--Interviews & Polls] Fried Feige, a German, who had lived in Kunming for about 10 years, had opened a whisky business company with another English man called Jimmy in Kunming 2 years ago. The company Fried and Jimmy both ran mainly sell single malt whiskies and some blended whiskies.
The reason why Fried and Jimmy ran the company together is firstly because they have the same interests in collecting and tasting whiskies, and secondly because they agree with each other on an idea that Kunming is a good place to popularize whisky, a kind of fashionable consumer goods representing western culture and having been acknowledged worldwide.
In April 2014, Fried and Jimmy were invited to join in an activity to present their goods, the Scottish highland whiskies. The activity "British Week in Kunming" was completely arranged by British Consulate-General in Chongqing. As the only exhibitor of single malt whisky during the activity, Fried and Jimmy blew a wind of Great Britain in Kunming.
"Now in Kunming, bars like Salvador, Salinger, Wooden Fish, Face, Laos, etc. buy some kinds of whiskies from us. We promise to guarantee goods' quality and charged fair prices from customers." Chan, Fried' wife, a Chinese woman told InKunming journalist. Until now, totally 35 bars and restaurants bought whiskies from Fried regularly.
In the neighborhood bar Moondog, which is partly managed by Fried, people can see lines of whisky bottles behind bar counter. Approximately, the number of all kinds of whiskies on shelves is not less than 40.
"If you go to have a look in some bars in Chengdu, you will find they only sell 3 or 4 kinds of whiskies. In comparison with them, varieties of whiskies in my bar are abundant." Fried said he felt very pleased to sell such abundant varieties of whiskies in Kunming. "You may not find another bar in the city like mine."